10 Ways You Can Use Twitter Lists

Sarah Evans is a public relations and new media consultant and speaker at Sevans Strategy. She also authors a PR and social media blog and is the founder of #journchat. Twitter’s new Lists feature is all the rage right now. There are probably already millions of lists, and that number is growing by the minute (or second). So what are people using all these lists for? Are people creating lists just for the sake of creating lists? Savvy individuals are looking for ways to use lists to further their personal/professional agendas, and while we are all still learning how to harness the power of this new feature, here are a few ideas to get the creative juices flowing.

1. Industry Peers and Professionals Lists

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One way to use Twitter Lists is to keep your finger on the pulse of your industry. Tim O’Reilly (@timoreilly), founder and CEO of O’Reilly Media, for example, created the Gov 2.0 list to accomplish this goal for government tweeters. Once you create your “experts” list, share the link with your peers. (If you’re in a generous mood.) If you have a Twitter () network largely made up of industry peers, you’ll save them from reinventing the wheel by creating a public list that everyone can use.

Lists are still new enough that you can be the first to develop an “it” list. In other words, for many industries and topics you could create the de facto list of peers that others follow and reference. A list that garners a large followership means more attention for you and may increase your Twitter followers. Once you create the list, you’ll need to promote it. Add it to a list directory like Listorious for additional opportunities for people to view and follow.

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2. Experts Lists

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If you’re an expert, recognize other experts. Technology blogger Robert Scoble (@scobleizer) did this with his recent lists like, “most influential in tech,” and “web innovators,” for example. It’s a win both for Robert and for those he recommends. He continues to establish his credibility as a technology thought leader and others benefit from the recognition and online visibility. Many of his lists already have hundreds of followers.

You can also use Twitter Lists to highlight individuals that routinely offer insight, tips, tools, etc. about a particular topic. Do you have certain people you keep on mobile alerts or have a special column for in Tweetdeck ()? It’s most likely a list in the making. If nothing else, lists like these let people you admire and/or listen to know that you appreciate the content they’re putting out.

Twitter to Launch Lists

Tweeter is working on to launch a new feature “Lists”. Official blog of the Twitter says that they are testing the new feature and once it’s done it will be out soon. The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense.

Lists are public by default (but can be made private) and the lists you’ve created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.